Small businesses account for 90% of the global business community, but many struggle to grow, let alone find impactful ways to address environmental and social challenges. Plastic Bank’s Impact Subscription addresses this unmet need by empowering entrepreneurs to help end poverty, stop plastic pollution, and grow their businesses with purpose.
Commenting on this, Plastic Bank CEO and founder, David Katz, said: “In waiting for more big businesses to become regenerative, we are ignoring the immense potential of small businesses to drive a meaningful transition toward a purpose economy.
“If we provide entrepreneurs with the guidance and resources to integrate purpose into their business and help them build a tribe of like-minded customers who recognize and reward this shift, we can drive unprecedented growth and impact. It’s a win-win-win for the people, the planet, and the businesses.”
Impact Subscription guarantees the traceable collection of a pre-set amount of plastic bottles by Plastic Bank’s collection community members. Gathered plastic is exchanged by members for money and social benefits, including health, work and life insurance, digital connectivity, grocery vouchers, school supplies, and fintech services.
Hive Cleaning managing director and co-founder, Louis Beaumont, added: “Plastic Bank is one of the most effective and important social impact initiatives around and something very close to our heart. We love supporting Plastic Bank, not only to look after the planet but also to lead by example, at least in our industry, amongst our clients, suppliers and other stakeholders.”
Through their Impact Account, small businesses get access to tools and resources that help effectively communicate their commitment to regenerative practices and the purpose economy. These include authentic stories, photos, videos, and social media content from collection communities; dedicated web pages showcasing their real-time tangible impact; ready-to-deploy in-store materials for retailers; and downloadable impact certificates showcasing the amount of plastic the business has helped gather from the environment.
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By GlobalDataThe 2022 Google Cloud Study reveals that 82% of shoppers support brands that align with their values, 66% search for eco-friendly brands, and 55% say they would pay a premium for sustainable products.