RelPro has partnered with Propense.ai, a SaaS platform that provides data-driven insights and service recommendations to professional services firms.
This collaboration aims to enhance the value of AI-driven recommendations by integrating RelPro’s company and contact intelligence into the Propense.ai platform.
RelPro’s intelligence, sourced from more than 20 data providers, is designed to assist business development and relationship management professionals in the financial and professional service sectors.
It helps save time and increase the effectiveness of growth and client retention initiatives.
RelPro’s data enrichment services streamline clients’ data management and business development workflows.
This is achieved by cleansing and augmenting customer relationship management and marketing data with complete, accurate intelligence.
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By GlobalDataThe partnership will aid Propense.ai in identifying growth opportunities for accounting and legal professionals.
Propense.ai CEO Timothy Keith said: “Professional services firms often struggle with a lack of accurate or complete client data and RelPro enables us to fill in our clients’ missing data points and maximise the relevancy and accuracy of our predictive models.
“Together with RelPro, Propense helps accounting and law firms anticipate their clients’ needs by identifying which services have been provided to similar clients and allowing professionals to proactively introduce relevant services to their clients.”
Propense.ai’s platform analyses historical data and market trends to identify cross-serving opportunities, delivering insights and recommendations based on this analysis.
By partnering with RelPro, Propense.ai can address issues related to inaccurate and outdated data, enabling firms to leverage data-driven insights effectively.
RelPro CEO and founder Martin Wise said: “Our partnership with Propense.ai delivers enriched company and business decision-maker intelligence to professionals in the accounting and legal industries, enabling them to optimise the insights they receive from Propense.ai.”
